From countless fashion collaborations to Pierpaolo Piccioli debuting a custom hot pink hue for Valentino’s fall/winter 2022 collection, Barbie-inspired fashion has been bubbling up for a while now. But these days, the girly-pink aesthetic immortalized by everyone’s favorite Mattel doll seems to be hitting its peak.
Aptly dubbed Barbiecore, the trend began popping up on feeds in April when images of Margot Robbie starring as the lead in the upcoming 2023 live-action film Barbie were unveiled. Since then, the look’s hashtag has amassed more than seven million views on TikTok and seen a sharp spike in searches on Google Trends. Countless A-listers are taking note, too, with stars like Kim Kardashian, Hailey Bieber, Megan Fox, and Lizzo all wearing head-to-toe pink outfits in the past few months.
“Following years of global lockdowns, people are claiming back their independence and dressing to impress,” celebrity stylist Danyul Brown says. “Bold, fun, and eye-catching, Barbiecore allows for just that.”
Don’t let the fear of all-out magenta keep you from trying the trend. Brown suggests there are “really no limits or guidelines to fulfill your Barbiecore fantasies, whether you opt for a dress, co-ord, suit, or even an accessory done in various shades of pink,” he says. And thanks to Amazon’s wide selection, it’s easier than ever to achieve the look while shopping all in one place.
From festive summer-ready shades to bags and dresses, Amazon has all your #Barbiecore needs covered. Discover our favorite pieces ahead, including designer looks and popular TikTok finds, to help you nail the aesthetic.
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This bright ruffled mini is both sweet and sassy.
The jelly sandal just screams ’90s nostalgia—especially when done in a bubblegum pink hue. For an extra fun touch, this quintessential Melissa style has a heart-shaped block heel.
Pink not totally your thing? Never fear. You can still sport the Barbiecore look by “choosing a shade more suited to you with an element of excitement, like a bright purple or orange,” Brown says. Go for this retro-inspired one-piece in a vibrant lavender hue that can also act as a bodysuit for a night out.
x Missoma Scorpius Ridge Sunglasses
Perfect for blocking out the shade.
We love this flirty magenta midi that can easily be worn from brunch to evening cocktails.
Bring on the bling with this crystal-embellished headband from celebrity-favorite accessories brand Lele Sadoughi. Bonus: The knotted style will also create some eye-catching volume in your outfit.
Textured Floral Mini Dress
Featuring a dainty floral pattern and the prettiest blush hue, this cottagecore-inspired dress also fits right in line with the Barbiecore aesthetic. Add some pearls for a timeless feel.
Colorful, striking patterns are also a key look of the trend. Choose this flowy chiffon number featuring pops of pink and orange to really turn heads.
Floral Print Triangle Bikini
Get your tan on (while wearing SPF, of course) in this multicolored triangle bikini that TikTokers can’t stop raving about.
A nostalgic shoulder bag is the perfect Barbie-esque accessory to tote this season. We’re obsessed with this decidedly playful version of Staud’s classic Tommy Bag, detailed with a fun fruit-inspired print and intricate beading.
Margot Robbie wore a very similar button-down vest on set, so if you’re eager to copy her look, this beauty belongs in your cart. Pair it with some coordinating pink trousers for a full-on monochrome look.
Switch up your workwear wardrobe by adding these fuchsia dress pants to the mix. To keep your look office appropriate, balance out the bottoms with neutral tops and blazers (save the equally bright bralettes for after-hours).
Barbie’s iconic high pony could never have been achieved without her handy scrunchie. This oversized, charmeuse option offers a slightly elevated take.
Ari Heart Huggie Earrings
If you’re not quite ready to try something super bold just yet, these dainty baubles are a great way to dip your toe into the trend.
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