American singer-songwriter Frank Ocean has officially made his foray into fashion. The new independent designer has launched luxury accessories brand Homer, which includes fine and high jewelry pieces and printed silk scarves all handmade in Italy. The designs you see with diamonds were lab grown in America, and 18K gold, recycled sterling silver, and hand-painted enamel make up the rest of the details. All of Ocean’s pieces were inspired by childhood obsessions and heritage as a fantasy, and he chose the name Homer to represent “carving history in stone,” according to the company’s press release.
At the current time, Homer can only be purchased in the New York City shop, located at 70-74 Bowery, New York, NY, and all in-store appointments must be made on the website. To celebrate the first collection, Ocean got behind the camera and also tapped longtime collaborator Tyrone Lebon to take photos for the catalog, which reveals the price point of the items and what appears to be an upcoming partnership with Prada (which makes sense, since Ocean has worked with the Milan-based fashion house before). Read on to get a peek at what the sleek interior of Homer looks like — an architectural masterpiece made from aluminum and urethane with architects Michael Abel and Nile Greenberg of ANY — then see some of our favorite pages from the Homer magazine in all its glory.