• Fashion

    Meet the Next Generation of Fashion Week Influencers | BoF Professional, News & Analysis

    Christina Najjar, better known to her 1.3 million TikTok followers by the moniker Tinx, grew a following on the platform with her videos on her love life, her affinity for edibles and as she calls it, “rich mom” culture. It’s not internet fodder that might traditionally appeal to labels in search of influencer partners for New York Fashion Week. But this season, Najjar’s candid and comedic online presence has landed her an invite to presentations and shows including Cinq à Sept, Ulla Johnson and Brandon Maxwell. “It’s always fun when it’s someone’s first time, so we’re really leaning into that,  

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  • Fashion

    How Sustainability Is Changing Fashion PR | BoF Professional, News & Analysis

    Carbon calorie counts, dresses made from recycled plastic and sweaters that claim to be climate-positive have become familiar fixtures for fashion brands seeking to engage an increasingly eco-conscious consumer base. But as the industry has started to lean into demand for more sustainable fashion, it’s also facing increasing pressure to back up its claims. Consumers are becoming more savvy and calling out brands for greenwashing, or failing to operate in a way that matches their marketing. Regulators and advocacy groups are also paying more attention. The result is a growing market for communications agencies that can help brands credibly navigate  

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  • Fashion

    Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs | News & Analysis

    When Shonda Rhimes’ steamy period drama Bridgerton aired on streaming service Netflix late last year, it had an instant impact on fashion trends. But Netflix and Shondaland, the TV production company behind the hit show, have plans for a much more direct relationship with the industry. The duo’s blockbuster production pact, signed in 2017 and expanded earlier this year, included plans to explore branding and merchandise deals. What that strategy looks like is beginning to emerge. This week, Shondaland and Netflix announced they were teaming up with luxury footwear label Malone Souliers on a Bridgerton-inspired collection of shoes and accessories  

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  • Fashion

    Can Stella McCartney Clean Up Fashion? | BoF Professional, News & Analysis

    “We are literally getting away with murder,” Stella McCartney said through her computer screen. A week earlier, she’d delivered this message to a group of the world’s most powerful leaders at the G7 summit in Cornwall, England. The designer’s pitch was simple: government regulators and policy-makers need to stop giving fashion a pass. Instead, they should treat it like the automotive sector or any other big, heavily polluting industry, with tougher oversight and stronger incentives to reduce environmental impact. “There needs to be policies set in place to police our industry,” McCartney said. “Certainly the industry has fallen short …  

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  • Fashion

    Are Vaccine Mandates Coming to Fashion? | BoF Professional, News & Analysis

    Brunello Cucinelli made an unusual offer to its employees this week: get vaccinated against Covid-19, or take six months of paid leave, making the Italian luxury brand the fashion industry’s first major company to require the shots. So far, it’s still the only one. Organisations ranging from the state of New York to Google have adopted vaccine mandates over the last few days. But most fashion brands and retailers are taking a gentler approach, encouraging employees to get the vaccine without requiring them to do so. Now, as the Delta variant spreads and infection rates spike in many countries, companies  

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  • Skin care

    Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner | The Business of Beauty, News & Analysis

    Bubble skincare products. Bubble. American mega-retailer Walmart announced Thursday that it will become the exclusive retail partner for direct-to-consumer skin care brand Bubble, which launched in November 2020. Bubble’s product lineup debuts in both Walmart stores and online on July 15. Bubble, which launched in November 2020, offers products designed for younger consumers and sold in multi-step routine bundles. The brand will first appear in stores in the form of back-to-school-themed pop-ups around the US, and later this year, its seven product collection will gain a permanent place in the beauty aisles of almost 4,000 Walmart stores. Walmart’s announcement of  

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