• Fashion

    Blockchain-enabled digital fashion creates new business models for brands

    Nonfungible tokens (NFT) may be disrupting the trillion-dollar fashion industry, but NFTs are just one piece of a much larger puzzle that is revolutionizing this sector. Rather, blockchain technology as a whole continues to be a game-changer for the fashion industry.  While blockchain-based supply chains served as some of the earliest use cases of how the technology could help detect fraudulent items, digital wearables being built on blockchain networks are now coming to play. Megan Kaspar, co-founder and managing director of Magnetic — a privately held crypto and blockchain investment and incubation firm — told Cointelegraph that digital fashion is  

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    How digital fashion, the metaverse, and NFTs could change the fashion industry

    In 2008, I purchased my first digital outfit. I gave little thought to the significance of my decision. It was just one aspect of Maplestory, the free online role-playing game my friends and I were obsessed with. The game’s objective was to embark on a heroic adventure, and our virtual avatars had to be properly equipped for the journey. That meant swords, shields, capes, and all sorts of fantastical attire. The most eye-catching virtual clothes and accessories cost actual cash, not in-game money, which I would buy with allowance money from my parents. The individual items were available for purchase  

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    Best Fashion Instagrams of the Week: Gunna, Kim Kardashian, Dua Lipa, and More

    Outerwear had a big moment this week, quite literally. In an Italian parking lot, Blumarine designer Nicolas Brognano gave his best model pose in a Yeezy Gap Round Jacket, bundled up in a beanie, a hoodie, and sweatpants. Over in New York, Matthew Mazur puckered up for a photo of himself in a large furry lavender coat that he paired with a pleated denim skirt and matching furry XXL boots. Marc Jacobs also got into the fun, sporting a Marc Jacobs print coat with optic white Balenciaga platform boots. It’s not only the boys who are having fun with their  

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    Tom Brady forays into fashion with new apparel brand that highlights college athletes

    Brady’s namesake brand launches online Jan. 12. January 12, 2022, 3:26 PM • 4 min read Share to FacebookShare to TwitterEmail this article Tom Brady has dominated the football field for years, but now he’s headed full force into fashion. The seven-time Super Bowl champion and reigning Super Bowl MVP has launched a new apparel brand that’s called Brady. His namesake line launches on the brand’s website Wednesday and in select Nordstrom stores as well as online starting Jan. 19. The football star played a key role in creating the line, sharing with “Good Morning America” that he  

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  • Fashion

    Gender-fluid dressing could lead to renaissance in fashion, says advocate

    In the past few years, the fashion world has offered up a lot more unisex clothing than we’ve seen in generations, rejecting the notion of a strict divide between two genders. But until now, a lot of these forays into genderless fashion have been notably subdued and shapeless, featuring neutral colours and boxy silhouettes. Alok Vaid-Menon, the author, artist and activist behind the #DeGenderFashion movement, says a truly gender-fluid approach to dressing could allow room for a much more expressive, flexible and even flamboyant wardrobe. “Gender-free is not actually about … the death of fashion. It’s about the renaissance of  

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    Barbie and Balmain Want to Make Toys the Next Big Fashion Frontier

    It’s the first week of the new year, but the competition to win the 2022 fashion collaboration game, that ever-escalating race to come up with the most eye-popping, head-shaking counterintuitive pairing of brands, has already begun. First out of the gate: Balmain, the French high fashion house, and Barbie, the ultimate plastic doll. It may signal the official breaching of the next big fashion frontier: the world of toys. Though the marriage of Mattel iconography and material iconography is not exactly what you might expect. There is no doll involved: Instead there is a 50-piece Barbie-inspired collection for grown-ups. It  

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    No fast fashion in a lifetime of thrift | Fashion

    I envy Laura Snapes’ list of clothiers (Ditching fast fashion has been easier and more fun than I ever imagined, 29 December). As a child I was dressed in my older siblings’ hand-me-downs, then I clothed myself from charity shops during decades as a zero-hours university tutor and the early years of home purchase. When the 15% mortgage rates began to fall I progressed to dress agencies and now, having paid off the house, I can buy new at sales.Rosalind GartonCupar, Fife I’m a huge fan of the Feast supplement, despite being non-vegan and living somewhere free from  

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  • Fashion

    How Men’s Fashion Changed for the Better This Year

    It’s a letdown that I’ve faced far too many times: You walk into a department store, past the fabulous and fun women’s clothes, only to find the men’s section is in a dingy basement and filled with sad, drab pieces. Unfortunately, the men’s market has historically been a snoozefest. While men in Hollywood have stuck to their classic tuxedos and suits on the red carpet, retailers have also clung to what sells (which is said classic suits, or simple pieces in quiet, neutral colors). I’ve often had to shop in the women’s section to find anything remotely adventurous and bold. 

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    Fix a fashion hangover: post-party clothing care from spills to cigarette smells | Fashion

    At the end of November, my mum asked me to help her get the nativity scene out of the attic. It was uncharacteristically early for her to set it up, but given the two years we’ve all experienced, I understood her desire for the year to be finished and the holidays to arrive. And now here we are, deep in a strange festive season, where party invitations are dependent on producing a negative rapid antigen test. The threat of catching Covid aside, parties can be hazardous places, especially for our clothes. From less-than socially distanced dancefloors to cigarette smoke  

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