Signet Jewelers to buy Diamonds Direct; hikes outlook before holidays

Signage for Kay Jewelers, a subsidiary of Signet Jewelers Ltd., is displayed on the exterior of a store in New York.

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Signet Jewelers on Tuesday said it agreed to buy the off-mall jewelry chain Diamonds Direct USA for $490 million in cash, in a

 

Signet CEO Gina Drosos sees more strength ahead for online jewelry sales

Signet Jewelers CEO Gina Drosos expressed optimism Thursday around the company’s investments in e-commerce, telling CNBC she expects them to pay off even after the Covid pandemic passes.

“I think the pandemic has changed customer shopping behavior forever. We’re seeing a lot more customers come to us online, even if