The Best Beauty Innovations At CEW Beauty Bazaar 2022

The Best Beauty Innovations At CEW Beauty Bazaar 2022
Lines form to enter the CEW Beauty Bazaar. 


Cosmetic Executive Women, (CEW) presented its first-ever Beauty Bazaar at Chelsea Industrial in New York City, on September 15. The event, which featured souk-like sampling, and attendee participation, showcased the 2022 Beauty Creators Awards Finalists; essentially, the year’s best beauty product innovations. The immersive event, a pre-cursor to the Beauty Creators Awards luncheon, featured all 250+ Beauty Creator Awards finalists, as well as an opportunity to meet industry executives and entrepreneurs, experience a range of beauty services, and cast a vote for your favorites on-site. Award winners will be announced at the Beauty Creators Awards luncheon, on Nov. 11, 2022.

CEW SVP Lisa Klein, CEW Chairwoman Jill Scalamandre, Beekman 1802 and Carlotta Jacobson, president, CEW. (Photo: CEW)

The Bazaar was organized across 33 product categories, which included Scent (Bath & Body, Men’s & Women’s Scent); Hair (Shampoo, Conditioner, Coloring and Tools); Skin (Cleanser, Anti-Aging, Eye Treatment, Face Masks, Lip Treatment, Moisturizer, Sun Product and Skincare Tools); Makeup (Eye Product, Face Product, Lip Product, Makeup Tools and Nail Products); and Wellness (including Sexual Wellness, CBD, Personal Care, Men’s Grooming); the Indie Brand Special Award, presented by Financo Raymond James; Indie Skincare; the Iconic Beauty Award; Sustainability Excellence Award, presented by Firmenich; Launch of the Year; Retailer of the Year; Influencer of the Year; and the Ingredients & Formulation Award, presented by New York Society of Cosmetic Chemists (NYSCC).

“For 29 years, the CEW Beauty Awards have represented the industry’s highest honor: Selected by beauty executive insiders and experts, the CEW awards are trusted by consumer beauty enthusiasts seeking the most innovative products,” observed CEW President Carlotta Jacobson.

The inaugural event, held in two sessions (afternoon and evening), represented a new way to introduce the nominees in all categories, while offering a hands-on experience.

“This year, we revealed the 2022 finalists at our debut Beauty Bazaar, a brand new, immersive and elevated members-only event,” Jacobson.

In addition to a stellar roster of products, attendees experienced a range of services on-site including nail design, makeup touch-ups, a braid bar, and shoulder massages with Spa

Skinscope skincare analysis at CVS Pharmacy booth, an on-site beauty service at CEW’s Beauty Bazaar. (Photo: CEW)

Chicks on the Go; hair styling techniques with Dyson products; customized skincare regimens with Drunk Elephant; Body Art Markers, by Body Mark; and the opportunity to experience a tattoo, without the permanence, from Inkbox.

Guests were also invited to join the Creators Corner, where cosmetic and personal care ingredients featuring green chemistry and clean beauty, offered in smaller quantities, were available to indie brands. There was also a Beauty Sampling Workshop, created by RPG, and fulfilled by PIMS, as well as a lounge presented by Amazon Premium Beauty. CVS Pharmacy provided skin analysis, featuring the Skinscope, as well as product recommendations; and a Beauty Bazaar giftbag brimming with products from the Beauty Creators finalists and entrants, was presented to each attendee at the conclusion of each event session.

Beauty Bazaar Partners

Beauty Bazaar Innovation Partners included Firmenich, CVS Pharmacy, Financo Raymond James, Amazon Premium Beauty, Dyson, Creators Corner, Nielsen IQ, QVC Beauty, Inkbox, Bodymark Temporary Tattoo Markers, Snap Inc., Johnson & Johnson Consumer Health, New York Society of Cosmetic Chemists (NYSCC), (showcasing ingredient and formulation finalists, BASF, Clariant, Croda Inc., Geltor Inc., IFF/Lucas Meyer Cosmetics, Silab, and Symrise Inc.), Drunk Elephant, Arcade Beauty, and StimuNail.

Event partners included RPG, PIMS, Badger Agency, BeautyInc, Cheddar News, IPSY, Consultancy Media, Fairchild Media Group, Suite-K, Kaplow Communications, The NPD Group, Spa Chicks on the Go, and City Scenic.

Here are the finalists:

SCENT (3 sub-categories: 26 products)

Bath & Body

•       Aquaphor Healing Balm Stick
•       Aveeno Restorative Skin Therapy Sulfate Free Body Wash
•       Cetaphil Healing Ointment
•       Drunk Elephant T.L.C. Glycolic Body Lotion
•       First Aid Beauty KP Smoothing Body Lotion with 10% AHA
•       La Roche-Posay Lipikar Baume AP+M
•       Nakery Beauty SkinFirm Serum Body Treatment
•       Nécessaire The Body Serum
•       Olay Firming Body Lotion with Collagen

Men’s Scent

•       Burberry Hero
•       Calvin Klein Defy
•       Confessions Of A Rebel F*ck Mondays Eau De Parfum
•       Gucci Guilty Parfum Pour Homme
•       Hermès H24 Eau de toilette
•       John Varvatos XX Indigo
•       Molton Brown Neon Amber Eau de Parfum
•       Ralph Lauren Fragrances Ralph’s Club

Women’s Scent

•       Aerin Cedar Violet
•       Billie Eilish Eilish
•       Diptyque Eau Rose Eau de Parfum
•       Ellis Brooklyn Sun Fruit eau de parfum
•       Estée Lauder Desert Eden, Estée Lauder Luxury Collection
•       Gucci Flora Gorgeous Gardenia
•       Hope Fragrances Night Parfum
•       Nest New York Indian Jasmine Perfume Oil
•       Philosophy amazing grace jasmine eau de toilette

HAIR (4 sub-categories: 33 products)

Hair Shampoo/Conditioner

•       Briogeo Hair Care Don’t Despair, Repair! MegaStrength+ rice water protein + moisture strengthening treatment
•       Drunk Elephant Laini Latherless Conditioning Co-Cleanser
•       Drybar Liquid Glass Instant Glossing Rinse
•       Living Proof Full Shampoo
•       Not Your Mother’s Naturals Rice Water and Himalayan Moringa Superior Strength Shampoo
•       Olaplex Nº. 4P Blonde Enhancer Toning Shampoo
•       Oribe Hair Care Hair Alchemy Resilience Shampoo
•       Ouai Haircare Detox Shampoo
•       Redken Acidic Bonding Concentrate Intensive Treatment

Hair Care/Styling

•       Adwoa Beauty Blue Tansy Treatment Serum
•       Bumble and Bumble Bond-Building Repair Styling Cream
•       Dae Hair Prickly Pear Hair Oil
•       K18Hair Leave-In Molecular Repair Hair Mask
•       Nutrafol Growth Activator
•       Olaplex No. 9 Bond Protector Nourishing Hair Serum
•       Pantene Gold Series New Lengths Anti-Breakage Serum
•       R+Co Bleu Reflective Shine Hairspray

Hair Coloring

•       Clairol Blonde It Up
•       Color Wow Root Cover Up
•       Good Dye Young I’m Bored
•       got2b Color Pöp
•       L’Oréal Paris Feria Platinum Bounce
•       Madison Reed The Great Cover Up Root Touch Up
•       Urban Alchemy Prescription Blonde Toning Drops
•       Wella Professionals Color Fresh Masks

Hair Tools

•       Amika Double Agent 2-in-1 Blow Dryer + Straightening Brush
•       BeautyBio GloPro Rejuvenating Scalp + Fuller Hair Therapy Set
•       Conair InfinitiPro by Conair Cool Air Styler
•       DevaCurl Devadryer + Devafuser
•       Drybar Reserve 3-In-1 Interchangeable Blow-Dryer
•       Dyson Flyaway attachment
•       Pattern Beauty Edge Tool
•       T3 Micro, Inc. AireBrush Duo

SKIN (8 sub-categories; 65 products)


•       Beautycounter All Bright C Serum
•       BeautyStat Cosmetics BeautyStat Universal C Skin Refiner
•       CeraVe Skin Renewing Nightly Exfoliating Treatment
•       Drunk Elephant C-Firma Fresh Day Serum
•       Lancôme Renergie HCF Triple Serum
•       L’Occitane en Provence Immortelle Overnight Reset Oil-in-Serum
•       Shiseido Americas Ultimune Power Infusing Serum
•       SK-II Skinpower Essence

The CVS Skincare Pharmacy booth. (Photo: CEW)

Cleanser & Scrub

•       Aveeno Calm + Restore Nourishing Oat Cleanser
•       Beekman 1802 Milk Wash
•       Farmacy Clearly Clean Makeup Removing Cleansing Balm
•       Garnier Micellar Cleansing Water with Hyaluronic Acid + Aloe
•       Neutrogena Hydro Boost Hydrating Cleansing Gel, Fragrance Free
•       Olay Regenerist Vitamin C + Peptide 24 Brightening Cleanser
•       Peter Thomas Roth Pro Strength Microdermabrasion Blackhead Eliminator
•       Thayers Natural Remedies pH Balancing Daily Cleanser

Eye Treatment

•       Clarins Total Eye Lift
•       Florence by Mills Floating Under the Eyes Cloud Depuffing Gel Pads
•       L’Oréal Paris Revitalift Derm Intensives 2.5% Pure Hyaluronic Acid + Caffeine Eye Serum
•       Mario Badescu Skin Care Brightening Eye Serum
•       Olay Vitamin C + Peptide 24 Brightening Eye Cream

•       RevitaLash Cosmetics Lash & Brow Masque
•       Shani Darden Skin Care Intensive Eye Renewal Cream
•       Summer Fridays Light Aura Vitamin C + Peptide Eye Cream

Face Masks

•       Farmacy 10% Niacinamide Night Mask
•       Fresh Floral Recovery Calming Mask
•       Kiehl’s Since 1851 Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane
•       Perricone MD Cold Plasma Plus+ Concentrated Treatment Sheet Mask
•       Philosophy Hope in a Jar Instant Glow Peeling Mousse
•       Pixi Beauty Inc. Vitamin-C Remedy Mask
•       RoC Skincare Retinol Correxion Deep Wrinkle Targeted Patches
•       ZitSticka Pore Vac

Lip Treatment

•       Biologique Recherche Liftkiss
•       Burt’s Bees Elderberry Rescue Lip Balm
•       Byroe Mojito Lip Mask
•       Eos The Fixer
•       Evolvetogether Hydrating Lip Balm
•       Gisou Honey-Infused Lip Oil
•       Keys Soulcare Comforting Balm
•       Revision Skincare YouthFull Lip Replenisher

Moisturizer (face)

•       Algenist Niacinamide Moisture Veil
•       Beekman 1802 Milk Drops
•       Biologique Recherche Toleskin [C]
•       Caudalie Premier Cru The Cream
•       Cetaphil Healthy Radiance Renewing Cream
•       Clinique Moisture Surge 100H Auto-Replenishing Hydrator
•       La Mer The Treatment Lotion
•       RéVive Skincare Moisturizing Renewal Day Cream SPF30
•       SK-II Skinpower Airy Milky Lotion

Sun Products

•       Coola Classic Face Sunscreen Mist SPF 50
•       La Roche-Posay Anthelios UV Correct
•       Live Tinted Hueguard
•       Neutrogena Ultra Sheer Face Serum SPF 60+
•       Shiseido Americas Urban Environment Oil-Free Sunscreen Broad Spectrum SPF 42
•       SkinCeuticals Daily Brightening UV Defense SPF 30
•       Sun Bum Original Glow SPF 30 Sunscreen Face Lotion
•       Supergoop! (Re)setting Refreshing Mist SPF 40

Skincare Tools

•       Darcase Auri
•       Droplette Micro-Infuser
•       FaceGym FaceShot
•       Foreo UFO 2
•       Luminess Breeze Duo Skincare Airbrush System
•       Shani Darden Skin Care Facial Sculpting Wand
•       Stackedskincare Ice Roller
•       Yina Bian Stone Gua Sha

MAKEUP (5 sub-categories; 40 products)

Eye Product

•       Anastasia Beverly Hills Brow Freeze
•       Bobbi Brown Cosmetics Long-Wear Cream Shadow Stick
•       Covergirl Perfect Point Plus Liquid Liner
•       ELF Cosmetics Brow Lift
•       Gucci Stylo Définition L’Obscur – Waterproof Felt-Tip Eyeliner
•       Maybelline New York Lash Sensational Sky High Mascara
•       Physicians Formula Mineral Wear Diamond Mascara – Black Diamond

•       Rimmel London Kind & Free Clean, Volumizing & Lengthening Mascara

Face Products

•       Bobbi Brown Cosmetics Skin Corrector Stick
•       Charlotte Tilbury Beauty Charlotte’s Beautiful Skin Foundation
•       ILIA Beauty Super Serum Skin Tint SPF 40
•       Kosas Revealer Skin Improving Foundation SPF25
•       MAC Cosmetics Studio Fix Tech Cream-To-Powder Foundation
•       Nars Cosmetics Light Reflecting Foundation
•       Smashbox Cosmetics Photo Finish Primerizer+ Hydrating Primer
•       Winky Lux Cheeky Rose Blush

Lip Product

•       Burt’s Bees Gloss & Glow Glossy Balm
•       Kylie Cosmetics Matte Liquid Lipstick
•       MAC Cosmetics Glow Play Lip Balm
•       Nars Cosmetics Afterglow Lip Shine
•       Pound Cake Cake Batter
•       Too Faced Cosmetics Lady Bold Lipstick
•       Valentino Beauty Rosso Valentino Lipstick
•       W3ll People Lip Nurture Hydrating Balm

Makeup Tools

•       Beautyblender Bio Pure Makeup Sponge
•       ELF Cosmetics Putty Primer Brush and Applicator
•       Eylure London ProMagnetic 10 Magnet Eyelashes with Felt Tip Eyeliner
•       Iconic London Inc Precision Duo Contour Brush
•       KISS Falscara Eyelash Complete DIY Lash Extension Kit
•       KISS Lash Couture Masterpiece Lash
•       Real Techniques Sponge+ Miracle Complexion Sponge
•       Tablette Palettes

Nail Products

•       Butter London Mellow The Yellow Nail Brightening Treatment
•       Côte Malibu Traveler Set
•       Essie hard to resist nail strengthener
•       Gucci Vernis À Ongles

•       Olive & June The Instant Mani Press-on Nails
•       OPI Nail Lacquer in “Achievement Unlocked”
•       Pleasing Company LP Sprouting Polish
•       Sally Hansen Good.Kind.Pure Collection

WELLNESS (5 sub-categories; 40 products)

The Scent booth at the CEW Beauty Bazaar. (Photo: CEW)

Wellness (wellness products, aromatherapy and beauty wellness supplements)

•       8Greens Skin Tablets

•       Dr Teal’s Sleep Spray with Melatonin & Essential Oils
•       Hum Nutrition Inc. Fan Club
•       Moon Juice Ting
•       Olly Nutrition Sleep (Strawberry Sunset)
•       Prose Custom Root Source
•       The Good Patch Relax Patch
•       Vegamour Gro+ Advanced Hair Wellness Gummies

Sexual Wellness

•       High On Love Stimulating Sensual Oil
•       Love Wellness The Killer
•       Maude Group Inc. Burn No. 2
•       Olly Nutrition Lovin’ Libido
•       Satisfyer Love Triangle
•       The Honey Pot Company Soothing Vulva Wash
•       Vella Bioscience Inc. Women’s Pleasure Serum
•       VSPOT Medi Spa OH Orgasm Arousal Serum


•       Better Natured Multi-purpose oil
•       Cannaluxe Dream Cream
•       Dote Wellness Relieve Cream
•       HempHera Kosmetikos HeBe Phyto Vial Serum
•       High On Love CBD Sensual Bath Oil
•       Saint Jane Beauty Sacred Sleep Overnight Repair
•       Vegamour Gro+ Advanced Hair Serum
•       Wellphoria Intensive CBD-Infused Treatment Masque

Personal Care

•       Beautycounter The Clean Deo
•       By Rosie Jane Deodorant
•       Dove Ultimate Antiperspirant

•       First Aid Beauty Ingrown Hair Pads with BHA & AHA
•       Flamingo Razor
•       Gillette Venus Snap Extra Smooth
•       Nécessaire The Deodorant Gel
•       Twice Oral Wellness Immunity Rinse – Strong Mint

Men’s Grooming

• 18.21 Man Made Sweet Tobacco Carry-On 4-in-1 Travel Foam
• American Crew Whip
• Anthony Kind Cleansing Water
•       Goodline Grooming Co. Beard Balm

•       Head & Shoulders Scalp X Regrowth Treatment for Men
•       Nivea Men Sensitive Liquid Shaving Cream

•       Old Spice GentleMan’s Blend Body Wash – Eucalyptus & Coconut Oil
•       SheaMoisture Men Smoothing Shave Butter

SPECIAL AWARD (8 sub-categories)

The Special Award booth at CEW’s Beauty Bazaar. (Photo: CEW)

Indie Brand

•       Boy Smells
•       FaceGym
•       Glow Recipe
•       Hero Cosmetics
•       Kosas
•       Nécessaire
•       Summer Fridays
•       The Inkey List

Indie Skincare

•       Alpyn Beauty Wild Huckleberry 8-Acid Polishing Peel
•       As of Today R-Peptide Toner Pads
•       Byoma Brightening Serum
•       Dr. Loretta Intense Replenishing Serum
•       Everyday Humans Rose From Above SPF35 Mineral Sunscreen
•       Glow Recipe Strawberry Smooth BHA + AHA Salicylic Serum
•       Hero Cosmetics Mighty Patch Nose
•       Peace Out Skincare Acne Dots

Iconic Beauty Award

•       Beautyblender The Original Beautyblender Makeup Sponge
•       Bumble and Bumble Surf Spray
•       CeraVe Hydrating Facial Cleanser
•       Josie Maran Cosmetics 100% Pure Argan Oil
•       La Mer The Moisturizing Soft Cream
•       Laura Mercier Translucent Loose Setting Powder
•       Moroccanoil Treatment
•       Neutrogena Norwegian Formula Hand Cream, Fragrance-Free
•       SK-II Pitera Essence

Sustainability Excellence Award

•       BL+
•       Caudalie
•       Evolve Together
•       Izzy Beauty
•       Lumene
•       Mustela
•       Prose Hair Care
•       Upcircle Beauty
•       Youth to the People

Launch of the Year: Tabulated by NielsenIQ & The NPD Group

•       Benefit They’re Real! Magnet Extreme Lengthening Mascara
•       Cetaphil Daily Facial Cleanser
•       Estée Lauder Revitalizing Supreme+ Night Intensive Restorative Creme
•       Gucci Flora Gorgeous Gardenia Eau De Parfum
•       Kiss Falscara Eyelash Complete DIY Lash Extension Kit
•       L’Oréal Infallible 24Hour Fresh Wear Foundation
•       Olay Regenerist Vitamin C + Peptide 24 Hydrating Moisturizer
•       Olaplex No. 8 Bond Intense Moisture Mask

Retailer of the Year

•       Amazon
•       BlueMercury
•       Credo Beauty
•       CVS
•       Nordstrom
•       Sephora
•       Ulta
•       Thirteen Lune

Influencer of the Year

•       Lena Bagrowska
•       Cindy Cervantes
•       Karen Gonzalez
•       Victoria Lyn
•       Mariale Marrero
•       Mikayla Jane Nogueira
•       Sophie Shab
•       Rose Siard

Ingredients & Formulation Presented by NYSCC

•       BASF Corporation, Seanactiv
•       Clariant Corporation, Berashades
•       Croda Inc. ChromaPur
•       Croda Inc. Nutrinvent Balance
•       Geltor Inc. Elastapure
•       Lucus Meyer Cosmetics, Anti-Glyc-Aging Zinc Screen
•       Silab Inc., Peptilium
•       Symrise Inc. SymHair Thermo