30 best affordable jewellery brands

SHOP MONICA VINADER

Monica Vinader has something for everyone – from delicate diamond rings to more casual woven bracelets – but every piece has the same elegant aesthetic that will instantly elevate any ensemble, whether you are wearing it to work or out to dinner. It’s no wonder that the brand is a celebrity favourite, with A-listers like Hailey Bieber sporting pieces.

SHOP MARIA TASH

Maria Tash is renowned in the jewellery industry for coining the term ‘fine body art’, thanks to her New York-based luxury piercing studio and dainty, contemporary designs. Now with a permanent base in London’s Liberty store (as well as another in Rome), the designs have grown in popularity with fashion folk and celebrities alike. Taylor Swift, Rihanna, Ashley Graham and Carey Mulligan are all big fans of the brand – and it’s not hard to see why.

SHOP COMPLETEDWORKS

Completedworks is a regular on the London Fashion Week schedule and is adored by many stylish celebrities (Adwoa Aboah, Jodie Comer and Emma Watson are fans). The brand was founded by Anna Jewsbury, who, after studying Mathematics and Philosophy at Oxford, honed an aesthetic influenced by reductionism, with a process drawing on the contrasts between high-quality materials and purist elements. Not only does the brand specialise in creating unique, contemporary jewellery, but it also creates beautiful ceramics with responsibly sourced materials.

SHOP ALIGHIERI

Alighieri is a collection of jewellery inspired by Italian poet Dante Alighieri’s Divine Comedy, with every piece corresponding to one of the poet’s 100 poems. Designer Rosh Mahtani studied French and Italian at Oxford University and, after graduating in 2012, was inspired to create jewellery influenced by her work. Each piece is uniquely beautiful and guaranteed to attract compliments.

SHOP OMA THE LABEL

Oma The Label is the work of stylist-turned-designer Neumi Anekhe, who noticed a gap in the industry for Black-owned brands when she moved to New York four years ago. Although Anekhe also makes ready-to-wear (a line of bodysuits inspired by her Scandi roots), jewellery (playful, gold-vermeil pieces nodding to her Nigerian heritage) is responsible for 90 per cent of the brand’s sales. Oma The Label’s signature chunky hoops and chains have been spotted on the likes of Michelle Obama and Gabrielle Union.

SHOP YSSO

Add a little dose of drama to your jewellery box with London- and Athens-based YSSO, whose chunky designs are truly special and another go-to in Hailey Bieber’s jewellery box. From the brand’s statement rings to its one-of-a-kind earrings, every piece – which are all handmade in Greece – will give your look an unexpected twist.

SHOP MARIA BLACK

The undeniably cool Scandi label Maria Black manages to turn accessorising on its head with simple yet striking pieces that you truly wouldn’t be able to get your hands on anywhere else. From delicate gold hoops to chunky signet rings and delicate ankle chains, this is a brand to know if you really want to step up your accessorising game. There’s also a great selection of cuffs for those who don’t have multiple (or any) ear piercings.

SHOP ANISSA KERMICHE

You might know Anissa Kermiche from her Insta-famous vases that celebrate the female form, but she also designs striking fine jewellery “which reflects the generation of successful, powerful and funny women” that surround her. “We design objects based around ‘real’ women because we want to represent inclusion in society,” she previously told Bazaar. “The media is often so oversaturated with distorted impressions of women’s bodies. The natural and unsymmetrical, in my opinion, is always much more appealing to the eye.” Don’t miss the statement-making bra drop earring.

SHOP ANNIKA INEZ

Designer Annika Inez spent her childhood growing up in Scandinavia with a family of designers, which shaped the aesthetic of her brand. Now based in New York, Inez creates wearable sculptures that add that perfect touch of elegance to everyday wear. Expect statement bangles, bracelets, earrings and necklaces crafted from gold, silver and hand-blown borosilicate glass, using ethically sourced materials.

SHOP ROXANNE ASSOULIN

With nearly four decades of design experience, it’s no surprise that Roxanne Assoulin has really nailed the formula for playful, desirable jewellery. After working for brands such as Marc Jacobs and Oscar de la Renta, the designer uses her experience to create pieces intended to make people smile. Jennifer Lawrence, Eva Chen and Karlie Kloss are fans of the vibrant bracelets and chokers.

EDGE OF EMBER

Singapore-born designer Lynette Ong had a dream of using her creativity for the better and left her job in finance to set up Edge of Ember. The demi-fine jewellery brand prioritises sustainability first and foremost (although the pieces are undeniably chic, too) by sticking strictly to recycled metals and lab-grown diamonds made with renewable energy, as well as carbon-offsetting all deliveries. Don’t miss the popular collaborations with influencer Victoria Magrath.

SHOP LOVENESS LEE

As Loveness Lee’s designs are inspired by nature, the label works hard to protect it. All the designs are handmade in London, cast in Scotland, and packaged in biodegradable and recyclable materials.

The label views jewellery as art, which is clear from its collections, with each piece crafted using silicone-moulding techniques that achieve intricate patterns and beautiful formations. It’s perfect for anyone seeking unique statement pieces at an accessible price point.

SHOP ATELIER VM

Italian brand Atelier VM believes that jewellery goes far beyond being just an accessory; the label believes it has the power to become part of the person who wears it, imbuing each piece with a special, personal meaning. The designers, Marta Caffarelli and Viola Naj-Oleari, take inspiration from their own memories and travels when designing.

If you want to really make your jewellery part of you, Atelier VM offers its signature L’Essenziale service in Liberty London, where customers can have a gold bracelet welded on to form an eternal strand to wear and love forever.

SHOP MATEO

Mateo New York is a brand you need to have on your radar for timeless statement pieces. The brand’s founder, Matthew Harris, was born in Jamaica and discovered his true passion for jewellery-making in New York. As a self-taught designer, he spent the majority of his time in the jewellery district learning his craft. He launched in 2009 with a focus on men’s jewellery, switching to focus on women’s design five years later.

SHOP LAURA LOMBARDI

If chunky, gold, minimal jewellery is your thing, then you need to know about Laura Lombardi. The New York-based label focuses on an industrial aesthetic with pieces – from chunky chains to oversized hoops – that will turn heads for all the right reasons.

Lombardi suggests trying common household products you’ll likely have in your cupboard already to clean up your favourite chunky pieces. “Mix the juice of half a lemon and a teaspoon of baking soda together to form a paste. Apply to jewellery and rub in one direction with a cloth. Repeat until clear, wipe off paste, rinse and pat dry,” she told us.

SHOP SANDRALEXANDRA

Sandralexandra is a handmade brand, which works with cultured pearls grown in freshwater mussels, giving every jewel a different colour, shape and size. Each item – whether it’s a statement earring or necklace – is unique and so may include minor variations, meaning no two pieces of jewellery will ever be identical.

SHOP OMI WOODS

Founder Ashley Alexis McFarlane launched Omi Woods in celebration of her connection to Africa and her diaspora, with the aim to help African history live on through future generations. Pieces are ethically handmade with fair-trade African gold that’s sourced from small-scale artisanal mines, supporting the well-being of miners and their communities by paying fair wages.