In just two short years, the sale of moissanite engagement rings has grown to over $1 billion, making it the third most popular stone after diamonds and sapphires. As an established jewelry business owner, you’re probably doing all you can to keep up with this craze as well as all the other aspects of your business. So what else can you do to grow your jewelry business in 2022? Here are five great tips to get you started!
1) Take Time To Plan
The first step is taking the time to plan. This will help your business grow successfully. You may want to ask yourself these questions as you plan: What are my current resources? How do I improve customer service? Who are my target market, what skills and talents do they have, and how can I serve them better? How can I find more resources or ways to be more cost-effective?
2) Focus on the customer
Start by learning your customer’s preferences and spending habits. What types of jewelry do they prefer? What colors? Do they prefer gold or silver? Find out what size rings or bracelets do they wear, as well as their favorite brands. If you have a chance, speak with them one-on-one so you can tailor your recommendations accordingly. Create a relationship with your customers, so you can know what they like. Knowing their preferences will also allow you to make more informed product recommendations. If a customer buys blue jewelry most of the time, but comes into your store looking for yellow earrings, for example, suggest other options that are similar. This helps establish trust and builds loyalty between customers and vendors.
3) Staying Active On Social Media
Social media is one of the most powerful marketing tools available for your business, with reports that say up to 90% of all adults use it at least once a day. That number can only continue to rise with teens and millennials joining the fray. No matter what industry you’re in, you need a strong social media presence. Check what other brands in your field are doing, and go twice as hard!
Encourage customers to post pictures of themselves wearing their jewelry, tagging your brand in the photo or caption, Also reach out to bloggers who may be interested in reviewing your products, but don’t be too pushy about it.
4) Attend Trade Shows And Events Regularly
One way of boosting your business is by attending trade shows and events regularly. Trade shows can attract thousands of people and display your products at the same time. Trade shows are also an excellent opportunity for making contacts and meeting potential partners, or just picking up new trends in the industry.
5) Wear What You Sell
Wearing what you sell is a great way to show customers that your jewelry reflects the vibe you want them to have. Plus, it will make for beautiful photographs of your pieces on models. Another plus: You’ll be able to get a first-hand feel for the quality of the piece before sending it out into the world!